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Our digital world in characters and keywords to share.
How much to invest in online advertising?
Introduction Investing in online advertising has become an essential strategy for any business looking to grow and stand out in the digital market. However, one of the biggest questions for entrepreneurs and companies is how much budget to allocate to this investment. Below, we explain how to define a figure
Landing Page vs. Website: What’s the difference?
In the digital world, understanding the difference between a landing page and a website can make the difference between a successful strategy and one that falls short of its goals. Although both are essential tools, their purposes, designs, and applications differ. In this article, we will explore what they are,
What is a brand identity? Complete guide
Introduction Building a strong brand identity is essential for any business looking to stand out in the market. Designing a brand identity isn’t just about creating an eye-catching logo; it’s about crafting a set of visual and emotional elements that convey what your brand represents. In this guide, we’ll walk
WordPress, Tiendanube or Shopify: Which web platform to choose?
If you are in the process of creating an online store or looking to optimize your digital business, choosing the right platform can be a key challenge. Each platform has its own advantages and disadvantages, so the decision will depend on the specific needs of your business. In this article,
How to create an effective landing page that converts
Introduction In the digital world, where competition is fierce, and every visitor counts, landing pages are key tools for turning visitors into potential customers or direct sales. These pages not only attract users but are specifically designed to lead them toward a clear and direct action: a purchase, subscription, or
Online Advertising: What is it and what types of formats exist?
Introduction In the digital age, online advertising has become one of the most powerful tools for businesses of all sizes to reach their target audience in a precise, cost-effective, and personalized way. But what exactly is online advertising? And what types of formats exist? In this article, we will explore
The importance of a strong brand identity for your business
Introduction In today’s digital landscape, having a strong brand identity is essential for any business looking to stand out. It not only helps you become recognizable but also shapes how customers perceive your business, interact with your products or services, and most importantly, how they remember you. An effective brand
Digital Marketing: What is it? History, Statistics, and Advantages
Introduction In the digital era, marketing has undergone an astonishing transformation. Traditional marketing has given way to a new way of connecting with audiences through Digital Marketing. The growth of the internet, smartphones, and new technologies makes this growth increasingly significant, and the context of the pandemic has accelerated this